The online media world is all about memberships. The idea is that you can build a sustainable business around a few thousand people who are passionate about what you do — to the point where they’re willing to pay you a small amount of money every month indefinitely.
An Orange County Democrat is taking the same approach to his political campaign.
Rep. Graig Meyer introduced a membership-style group to his email list on Tuesday called the “Pragmatic Progressives,” open to people making a $10 monthly contribution to his campaign.
That gets your access to a very media-like suite of perks: first access to special events and regular newsletters with an inside look at the campaign.
Recurring donations are, of course, nothing new1. But Democrats especially have put a high value on cultivating a large base of small-dollar donors. That’s for good reason: What better way to get somebody feeling invested in a campaign than by getting them to actually invest?
Every campaign is a media company. It will be interesting to see how this experiment works by acting like one.
Cover photo of Rep. Graig Meyer by Graig Meyer via Facebook.