The national conservative press is increasingly turning its attention to the problem Republicans are having getting elected in cities of any size — even in places like Texas.

National Review correspondent Kevin Williamson has a proposal: Focus on preaching the prosperity gospel of conservatism. 

“American conservatives have always been at their best when they speak to Americans’ aspirations,” he writes. “Ambition for advancement, and the wealth and status that comes with it, was until five minutes ago part and parcel of American conservatism. That was the best message American conservatives ever had: ‘Being rich and happy is awesome! Here’s how you can do it, too.'”

I’m not convinced this is enough. In today’s economy, cities are prospering enough right now that offering economic success isn’t much of an alternative. Perhaps during a downturn this could be a winning argument.

But the larger point is well-taken. It was only a generation ago that conservatives had massive support in cities. The future of the conservative movement must include the fastest-growing parts of the country — cities and their suburbs.

Republicans need to ask the question: What can we offer? 

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