Facebook continues to be a vital way that political campaigns communicate with potential voters. We’re now getting a window into just how much money is flowing to the social media juggernaut.

For the first time, Facebook has started publishing a database of political ads on the platform. Longleaf Politics pored over it to find North Carolina’s biggest spenders.

These campaigns or organizations all spent or committed at least $25,000 as of October 24.

Note: The N.C. Democratic Party should also appear on this list, but they’ve funneled their spend through the individual campaigns. This makes it difficult to compile a total.

1) Marsy’s Law for North Carolina: $430,727

This is the group supporting the proposed victim’s rights amendment to the state constitution. Marsy’s Law groups are among the largest spenders in other states as well. Their ads┬ánumber more than 100 and focus on personal stories of victims of crime and how they would have benefited.

2) North Carolina Conservation Network: $219,391

Earlier in the year, this organization’s ads opposed things like President Trump’s plans for offshore drilling. Now they’re just encouraging people to go vote.

3) NC Common Ground: $197,909

This populist group has targeted lawmakers on both sides of the aisle on environmental issues, tax cuts for businesses and education funding.

4) N.C. Republican Party: $104,727

The party has focused on state House races, pouring money into both attack ads and positive ones across the state.

5) Progress North Carolina: $74,619

This left-leaning group has focused on positive ads supporting Democrats in tightly contested races.

6) Kathy Manning for Congress: $67,037

The state’s top campaign spender, Manning has spent more than 10 times than her opponent, U.S. Rep. Ted Budd. Again, we see a mixture of pro-Manning and anti-Budd ads, plus promotion of Manning’s campaign videos and blog posts.

7) State Employees Association of North Carolina: $48,819

This group has focused its efforts against the proposed constitutional amendments, particularly the income tax cap.

8) Southern Environmental Law Center: $48,207

Their “Protect NC Water” campaign has asked readers to sign petitions in favor of more environmental protections.

9) Dan McCready for Congress: $32,359

The popular Democratic candidate for the 9th Congressional District has promoted his campaign posts and other stories about the race.

10) Searcy for State Senate: $32,086

Sam Searcy started out running for Congress and built a war chest to match. He’s mostly promoted his high-dollar video ads.

11) Carolina Leadership Coalition: $29,870

This conservative group has mostly gone inactive but laid a layer of attack ads early in the campaign.


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