Every campaign is a media company.
For two decades, the internet and social media have democratized politics like never before. You don’t have to be independently wealthy or supremely connected. Anyone with a clear message, superior communication and a laptop is now able to mount a credible campaign.
These changes have unfolded in stages:
- Phase 1 brought us the campaign website and URL. Speculators jumped on domain names of potential future candidates.
- Phase 2 featured the rise of social media. Twitter and Facebook became novel ways to connect with constituents, and candidates began to raise significant money online.
- We’re now in the early stages of Phase 3, where every campaign acts as its own publisher. Campaign content is king.
A campaign website and social media accounts are a given — and no longer move the needle. In today’s political climate, you must have a well-defined campaign content strategy to win an election or achieve a policy goal.
Is your campaign content sending the right message?
Let's find out. If not, we can help.
What is political campaign content?
If it’s written, filmed, messaged or recorded — it’s campaign content. Your traditional TV ads, radio spots, direct mail cards, door hangers, yard signs and fundraising letters all count. But for our purposes, we’re going to use campaign content to refer to digital communication.
Here are some of the top examples of commonly used digital campaign content.
- Campaign website
- Email newsletter
- Campaign blog
- Text messages
- Facebook posts
- Twitter posts
- Digital videos
- Livestreamed video
This just scratches the surface of what’s possible in online campaigning. The list doesn’t include Nextdoor, Reddit, Instagram Stories, Medium, Snapchat and numerous other ways of getting your message across.